The Iceland Intensive

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Four days in Iceland.
Your short-term let business, rebuilt for profitability.

Dates

TBD

Location

South Iceland

Seats

2

Price

£5,000 pp

Overview

Short-term let owners running 3+ units, this is for you. Four days in Iceland to build a more profitable serviced accommodation business. Direct bookings, longer stays, business rates and clearer margins.

Two seats. £5,000 each. Sunday to Thursday at a cabin in the south of Iceland.

What this is

A focused four-day intensive in Iceland where we work directly on your serviced accommodation business.

Tommy works on your strategy and numbers while Xavier builds the actual tech and systems with you in real time. The days combine structured work sessions with time to explore the surrounding natural beauty.

Every part of the business is reviewed and improved with a clear focus on raising your margins. By the end of the four days you will have tighter operations across your properties, a clearer view of what each unit actually earns, and a model that runs more on your own terms instead of relying on the OTAs. You fly home with a more profitable business than the one you arrived with.

The team

Two operators.
Strategy and Tech.

Tommy Gan

Strategy

Tommy Gan

Tommy has been running short-term lets for over a decade. He built Sleep Easy (over 1,100 reviews) and runs the Superhosts UK community. He has saved clients more than £350,000 on business rates and generated £1.5M in additional income for hosts through direct bookings and brokering.

He will spend the four days working directly on your numbers and strategy: reading your P&L, building your direct booking plan, setting up brokering where it fits, positioning for longer stays, and spotting business rates savings.

1,100+

Airbnb reviews

4.7

Trustpilot

£350k

Saved, business rates

£1.5M

Airbnb Income, 2018-2025

Trustpilot, Talking Tommy →Sleepezee →Airbnb, profile →
Xavier Winton

Tech

Xavier Winton

Nine years hosting experience, 335 reviews and Superhost status. Extensive experience building websites and apps, from simple landing pages to full-stack SaaS products. He sets up Meta ad campaigns, AI search optimisation, and content systems for hosts who want to grow their direct channels.

While Tommy works on the strategy and numbers, Xavier builds the actual assets (website, ads, review systems, AI search setup) with you during the four days. You leave with finished tools, not just plans.

335+

Airbnb reviews

4.8

Avg rating

Superhost

Status

Trustpilot, web work →Google Business, web work →Airbnb, profile →

Location

The Little Blue House.
South Iceland, near Geysir.

Where we’ll be working, eating, and staying for the four days.

Cabin at dusk with pink sky
Cabin exterior with rainbow
Hot tub on deck with mountain view
Living room interior with mountain window view

The Accommodation

The Little Blue House

You are in the middle of the countryside here. Surrounded by mountains, hot springs and wild horses, yet only a five minute drive from the nearest shop, gas station and restaurant. The house sits in the heart of the Golden Circle, making it a calm and comfortable base for Geysir, Gullfoss, Thingvellir National Park and the wild roads around.

See the direct booking site below.

Visit site →

Schedule

Four nights, three working days.

Three sessions per day. Two working, one activity out in the country. We pick the order on the morning, based on weather and people's preferences. The schedule below is one example of how a day might run.

Out the door

Geysir, ten minutes from the cabin
Þingvellir National Park
Gullfoss waterfall
Secret Lagoon hot springs

Example day

Sunday morning

Arrive at Keflavík. Breakfast in Reykjavik, get supplies and drive out to the cabin.

Monday to Wednesday

A working day

  • 08:30Breakfast at the cabin
  • 09:30Work Session
  • 12:30Lunch
  • 13:30Work Session
  • 17:00Activity

Thursday morning

Drive back to the airport.

Apply now

Deliverables

Strategy + Tech.
Everything you need to grow.

What You Get: Strategy Worked Out + Tech Built For You

During the four days Tommy works through your strategy and numbers while Xavier builds the actual websites, campaigns and systems live.

  1. 01

    You will come away with a serviced accommodation business that runs more on your own terms.

  2. 02

    You will have complete clarity on exactly what each property is earning, so you know where the real margins sit and what to focus on next.

  3. 03

    You will have a practical plan to keep more of the 15 to 20 percent you are currently handing over to the OTAs.

  4. 04

    You will have tighter operations across every unit and a clearer path to higher-margin, longer stays where it makes sense.

  5. 05

    And you will have the finished systems in place to generate more direct bookings and enquiries without relying on third-party platforms.

  6. 06

    By the end of the four days you will fly home with a more profitable business than the one you arrived with.

Proof

What their clients say.

Trustpilot

“What stood out to me was that he wasn't trying to sell anything from the start. He genuinely wanted to help. Tommy managed the business rates process from start to finish, keeping communication clear and consistent throughout. He delivered exactly what he said he would, and we achieved a positive result.”

Alkesh Patel · Oct 2025

Trustpilot

“Tommy has taken care of this full process for us from start to finish whilst providing regular updates throughout the process. This meant it was completely hands off for us enabling us to focus on other things. Tommy has already been able to save us a considerable amount of money through rebates & a full transfer onto business rates.”

Properties By O&G · Oct 2025

Trustpilot

“Tommy provided me with a very comprehensive report explaining to me the process of applying for business rates for my service accommodation property. He was very transparent and efficient with his explanation.”

Sam · Nov 2025

Trustpilot

“Great informative call with Tommy. Lots of insight and advice into how to handle our business rates approach for our specific luxury serviced accommodation portfolio. Highly recommend.”

Ethan Clayton · Apr 2025

Trustpilot

“Tommy was great at understanding my situation and providing tailored advice for my business. He has a breadth of knowledge and can explain how to solve a complex problem.”

JK · Mar 2025

Trustpilot

“Tommy has been a game-changer for my Airbnb hosting business. As a bookings broker and serviced accommodation business advisor, he is the kindest, most generous, and most efficient professional.”

JustAnswer Customer · Trustpilot

Trustpilot

“I had an incredibly insightful conversation about the Serviced Accommodation business model. He generously shared valuable strategies on increasing monthly income, reducing costs, and scaling effectively.”

Khizar Hammad · Trustpilot

Trustpilot

“Would highly recommend Tommy for anyone looking for insight into the SA space, whether about business rates or if wanting to delve deep into business strategy. He's a genuine guy that is really willing to help.”

Aidan Solloway · Trustpilot

Trustpilot

“Tommy is incredibly insightful and brings a wealth of knowledge when it comes to the serviced accommodation sector. His advice has been instrumental in helping me reposition my company effectively.”

Ketan Dhaliwal · Trustpilot

Trustpilot

“I met Tommy just under a year ago through a WhatsApp group, where he initially passed on a long-term booking to me. We've stayed in touch ever since.”

Derryl D'Souza · Trustpilot

Trustpilot

“Tommy is a very knowledgeable person with all things property. He helped me with my BR getting it over the line and I would recommend Tommy if you're looking for help with property.”

Joanne Thompson · Trustpilot

Trustpilot

“Tommy gave me really great advice and was refreshingly honest about the realities of starting a serviced accommodation business.”

Alexandra D · Trustpilot

Case studies

Real operators. Real numbers.

A sample of outcomes from multiple clients.

Business Rates Audit

Multi-region

01

£350k

Savings unlocked

Reviewed assessments across dozens of properties. Found errors and reliefs that unlocked rebates and ongoing year-on-year savings.

Booking Broker

Multiple properties

02

£25k

Commissions paid out

Structured direct booking offers for clients. The brokering model brings in consistent commissions on premium and corporate stays.

OTA Strategy

Nationwide

03

£124k

Revenue (23% margin)

Bespoke OTA management for 22 clients in one year. The 23% margin beats what Airbnb or Booking.com take, keeping more revenue with the host.

Trustpilot, Talking Tommy →

Track record

Income generated on Airbnb from 2018-2025.

What it’s worth

The same stack from a consultancy would cost between £25,000 and £35,000.

Mentoring

1:1 mentoring (10+ years experience, 4 days)£8,000 to £12,000

Built during the four days

Direct enquiry website£4,000 to £6,000
Meta ads campaign setup£1,500 to £2,500
Trustpilot and Google Business setup£350
AI search optimisation£1,500 to £2,500
Business rates review£1,500 to £2,000
P&L deep dive£1,500 to £2,000
Bookings brokering setup£1,650 to £2,650
Iceland: food, dinners, Golden Circle, hot springs£5,000
Total value£25,000 to £35,000

Your investment

£5,000 a seat.

Two seats total.

Seats remaining

2 / 2

£5,000 is an introductory rate. Future rates will be higher.

Apply now

Guarantee

£5,000 / 90 days

If you don’t make £5,000 of new revenue or savings within 90 days of getting home, we’ll keep working with you until you do.

Tech support, strategy calls, hands-on building, whatever closes the gap.

Fit

Who this is for.

This is for you if

  • You run 3+ units doing £50,000+ a year
  • You are stuck on the OTAs and know direct bookings will improve your margins
  • You suspect your business rates could be lower
  • You want to add longer, higher-margin stays where it fits
  • You are willing to put in the work to make the changes

This isn't for you if

  • You are brand new to hosting
  • You want a passive course experience
  • You are not prepared to put in the necessary effort

Add-on

Bring your partner

They’re welcome to tag along.

Add-on

+£1,000

Apply

A 20-minute call to confirm your eligibility, then get ready for your business to do this

Geysir64.31°N

We’ll review applications and jump on a call with shortlisted hosts before confirming.

If multiple windows work, mention the others in “Why you want to do this”.

© 2026 The Iceland Intensive

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